HeartStrings Sponsorship Page: A Festival Supporting the Unhoused and Mental Health Awareness

Hello Future HeartString Sponsors!

HeartStrings is a One-day charitable festival that leverages the power of music and the art communities to raise funds and create awareness for homelessness and mental health support in RVA. Although this problem is nationwide, the goal of the festival is to not only increase public awareness about mental health but also offer support to individuals experiencing homelessness within the RVA community and outside of our community. ONE LOVE.

Our goal is to raise $25,000 and currently only $6,350 away from our goal to make a positive difference in the lives of individuals and families struggling with homelessness and mental health awareness.

The centerpiece of our festival is a concert featuring both national headlining artists, along with popular up-and-coming local and regional musicians!

We have Jon Russell of The Head and The Heart as our main headliner for the 2023 festival, along with Low Cut Connie, The Lumineers hit songwriter, Abe Abraham and RVA favorites, The Last Real Circus, and all of these bands are stepping onto the stage to share their art and help those in need!

Our business plan is to organize a large-scale charity event that will raise $25,000 or more through sponsorships to cover all costs and ensure the growth of "HeartStrings" for years to come. The event will feature 19 artists, 5 headliners, and a variety of activities to attract a diverse audience, including a featured film.

We have partnered with RIFF (Richmond International Film Festival) and with every HeartStrings purchase, fans will get access into RIFF's live musical performances all week long around RVA! We have set the ticket price at only $60 to ensure fast selling of tickets for the week long event. As a sponsor you will have access to all of our marketing through all of our avenues for the festival!!

Here are the 8 different Sponsorship tiers and what you can expect to receive in return:

"Hope" Tier: For a Sponsorship of $500, you will receive recognition at HeartStrings, as well as on our website and social media platforms. ONE(1) Ticket into HeartStrings

"Healing" Tier: For a Sponsorship of $1,000, you will receive all of the benefits of the Hope Tier, plus TWO(2) tickets for access into HeartStrings. Plus a plaque recognizing your contribution, and a tote bag filled with items from our event partners.

"Empower" Tier: For a Sponsorship of $2,500, you will receive all of the benefits of the Healing Tier, plus FOUR(4) tickets to all of HeartStrings events around RVA. This is our most popular tier for businesses really wanting to stand out!

"Community" Tier: For a Sponsorship of $5,000 or more, you will receive all of the benefits of the Empower Tier, but instead of four General Admission tickets, you will receive FOUR (4) VIP passes and section at Festival which gives you priority entry and exiting throughout the festival, access to the VIP area with exclusive seating and lounges, your own vendor set-up station indoors or outdoors, a private restroom entry, complimentary drinks and snacks with our sponsors, and meet and greet opportunities with select performers.

"Wellness" Tier: For a sponsorship of $10,000, you will receive all of the benefits of the Community Tier, but instead of four VIP tickets, you will receive TWO(2) general admission tickets plus exclusive naming right for next years festival. You will also get a private dinner with the organizers and one of our performing artists, along with an exclusive tour of the homeless shelters that your contribution will support. Also included is a table in our VIP upper balcony area reserved just for you, and access to our VIP bar and private lounge. 

Do you want to know how your dollars help build HeartStrings? Here is the breakdown of our business plan so we are fully transparent with our goals:

Market Analysis:

The music industry is a multi-billion dollar industry that continues to grow every year. The industry is constantly evolving, and new trends and genres emerge regularly. People of all ages and backgrounds enjoy music, and live events are a popular way to experience it. Charity events have also become more popular in recent years, with many people looking for ways to give back to their communities. 

Business Model:

Our business plan is to organize a large-scale charity event that will raise $25,000 or more through sponsorships to cover all costs and ensure the growth of "HeartStrings" for years to come. The event will feature 19 artists, 5 headliners, and a variety of activities to attract a diverse audience, including a featured fi

Marketing Strategy:

Our marketing strategy will focus on social media, email marketing, radio marketing and traditional advertising methods such as flyers and posters. We will also reach out to local media outlets to promote the event. The event will be held in a public venue, and we will work with the venue to ensure that the event is well-organized and accessible to the public.

Financial Breakdown:

Our overall goal is to raise $25,000 through Sponsorships. Here is how the money is broken down:

$5,000 is the cost of organizing the event, booking, staffing, production, Venue overhead, permits, Artwork, fees and sound tech cost.

19 artists will each receive $300 in our 'Fair Pay to Play and Data' Guarantee, totaling no greater than $5,700. The 5 headliners will be paid between $1,000-$5,000, totaling no more than $8,000 A total of $18,705 will be spent overall on artists compensation, entertainment and production for the festival to raise awareness.

$3,000 will be used for marketing materials, printed ads, flyers, and targeted campaigns, including radio. Any amount remaining from this will be added to the total given to the charities! $2,000 will be used for festival merchandise to sell and donate back to the charities!.

$1,000 will be used to start the "HeartStrings Project" to support future events and the national expansion of HeartStrings in other communities.

The remaining $300 is to be paid to Promotor for booking and organizing the HeartStrings Festival.

A total of $25,000. Additional donations will be collected at the door, through Festival merchandise sales, canned goods and clothing drives, and a portion of ticket sales.

Deadline:

We are hoping to have fundraised the proper amount no later then Septmeber 1st, 2023; This way, we can pay all the contractors for their work, along with the artist.